Professor Barry Smith explains to the Daily Mail “The environment of an aircraft is about the most hostile to having a good dining experience that you could imagine.”

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Meanwhile, Professor Smith’s theory that tomato juice is one of the taste flavours that can be savoured during a flight is quoted in a Mail Online report on United Airlines’ decision to stop serving tomato juice on its flights. The story also features in Celebrity Rave and the African Seer. He goes on to explain in Shortlist that cabin pressure mutes our senses, but umami, a key component of tomato juice, is immune to the effect therefore a Bloody Mary is the ideal mile-high cocktail.