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Memory, Prediction and the Invisible Future
October 5, 2013 @ 4:00 pm - 5:15 pm
Our globalised world is increasingly unpredictable and our knowledge of the past useless: climate change, political and social instability, and economic uncertainty make it difficult to predict the future. Or is our analysis becoming more refined? Join Jessica Bland (Nesta), narratologist Mark Currie, novelist Giles Foden (Turbulence) and Dr Kevin Fong to discuss the role memory plays in anticipating the future. Entrepreneur Robert Stevens (Bunnyfoot) demonstrates how eye-tracking technology predicts consumers’ behaviour. Robert Stevens will be running experiments during the day using a state of the art wearable eye tracker. The experiments may provide insights in to how our subconscious memories are used to make micro-predictions that help us live our everyday lives efficiently. However, it may be possible for advertisers to hi-jack these subtle subconscious processes to embed memories and sell us things we may not have otherwise considered…
This event is organised by AHRC Science in Culture Research Network: The Memory Network and is taking place as part of the Cheltenham Festival.
More information is available here.